Project Overview: High School Fundraiser Flyer Redesign

This project was completed as part of my BA in Graphic Design and Media Arts, with a concentration in Web Design curriculum. It demonstrates my ability to meet specific project briefs, adhere to deadlines, and apply design theory to simulated or real-world client scenarios.

Role: Graphic Designer

Client: Central Dauphin High School of Technology

Tools: Adobe Illustrator, Typography, Vector Illustration

The Challenge

The Education Department needed to raise funds for new transport vans via a community car wash. The original promotional material was a high-contrast, black-and-white flyer that, while functional, lacked the "stopping power" needed to grab attention in a crowded hallway or on a community bulletin board. The goal was to inject energy, color, and a modern aesthetic to drive higher attendance.

The Evolution: From Static to Dynamic

This redesign focused on moving away from a traditional "clip-art" feel toward a cohesive, professional-grade marketing asset.

• Initial Iteration (Functional Foundation): The first version utilized a classic high-contrast palette. While the information was clear, the balance was bottom-heavy, and the vintage car illustration—though stylish—didn't quite communicate the fast, sudsy energy of a modern car wash.

• Final Iteration (The Transformation): In the final version, I shifted the entire visual strategy. I introduced a warm, inviting color palette of golden yellows and muted sudsy tones to make the flyer feel more approachable and "sunny."

Key Technical Achievements

• Visual Hierarchy & Impact: I completely overhauled the "Car Wash" header, using a bold, bubbly typeface that mimics the look of soap suds. By overlapping the text and letting it bleed slightly off the top, the design feels more expansive and energetic.

• Modern Vector Illustration: I replaced the vintage car with a one that would evoke nostalgia for current students.

• Strategic Use of Graphics: Added "bubble" and "sparkle" vector elements to create a sense of movement. This reinforces the "clean" outcome of the service.

• Information Architecture: I utilized a "Price Tag" graphic for the $5 fee, making the most important value proposition immediately scannable. I also integrated a QR code to bridge the gap between physical print and digital interaction, ensuring donors could easily find more info.

The Result

The final redesign transformed a basic announcement into a compelling event brand. By utilizing better whitespace, a modern color story, and intentional iconography, the flyer successfully communicates professionalism and community spirit, making it much more likely to convert passersby into supporters.